How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 01.07.2025 10:03
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Place
Price
What do you do you do if your motorcycle chain snaps while riding on the highway?
Product
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Good marketing is doing this well.
How can we understand the mind of a Trump supporter?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
People
Perception